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Professional Membership


The Nordic Academy Professional Membership program is especially for instructors who want to develop and grow a sustainable revenue stream from Nordic Walking classes and activities.

Becoming a Nordic Academy Professional Member provides retail on-selling opportunities, business development tools, promotional materials and services, exclusive product offers, priority status and support, as well as professional development initiatives. In addition, Professional Members participate in a dynamic network of like-minded instructors within Australia, sharing best practices and tips on running successful Nordic Walking businesses.

Membership Benefits

Professional Members receive access to valuable resources, including business development, administrative and marketing templates, as well as significant discounts on poles, clothing and other equipment. Annual Benefits are:
Joining Benefits
  • 'Get Started' Resource Kit: templates, checklists, guides, running sheets, programs, FAQ's, etc
  • NW 'Promo Pack’: customised NW brochures, product catalogues, fact sheets, stickers
  • NW 'Take The Next Step' Cap

Ongoing Benefits 
  • Wholesale discount on Nordic Walking poles
  • 4 x FREE Web Listings per year on Nordic Academy’s website to advertise your local NW events
  •  8 x FREE Facebook Posts per year on Nordic Academy’s Facebook page to advertise your NW classes/ events
  •  UNLIMITED access to the free Business Support Service – consultative advice and communication as needed
  •  Special offers and discounts from Nordic Academy’s partners and affiliates (One Way, Leki, Salomon, Asics, Deuter etc)
  •  Prioritised website listing on Nordic Academy’s ‘Find an Instructor’ service
  •  Display of the ‘Endorsed by Nordic Academy’ logo for your website and promotional materials – to associate you with the quality and credibility that Nordic Academy is renowned for
  •  Option to purchase NW Promotional Materials and NA’s Best Practice Business Packages: Administration; Marketing & Communications
  •  Eligibility to be nominated for the annual ‘INSPIRE: Instructor of Year’ award
  •  Discounted registration for Nordic Academy’s ‘Nordic Walking Instructor Conference’ 
  • Your continuing support of the promotions and advocacy work required to develop the Nordic Walking movement in Australia.   

Best Practice Business Packages

In consultation with marketing experts, Nordic Academy has created three different business packages to equip Nordic Walking instructors with the resources to maximise the success of their Nordic Walking programs. These packages are available exclusively to Professional Members and can be purchased individually or in a dual- or a triple-pack.

Administration Package

This package contains the key paperwork, spreadsheets, participant forms and policy documents needed to get your Nordic Walking business up and running. It also provides a detailed check-list and important tips for starting your new business.
  • Important information re: legal liability
  • Hard copies of all forms and record sheets
  • Participants Registration Form (including Disclaimer)
  • Medical Clearance Form, Privacy Authority Form
  • Attendance & Payment Record
  • Class Participants' Database
  • Basic Cash Book
  • Revenue Calculator
  • CD-ROM with all the above files


Marketing & Communications Package

This package contains marketing templates, guides and sample materials for promoting your Nordic Walking business and attracting enthusiastic participants. It includes essential copy points, advertising, publicity and promotional support materials, as well as best practice tips to effectively leverage your website and community networks.
  • Manual on copy points / positioning of NW
  • Advertising templates – generic, benefits of NW, sign up for classes, ...
  • Guide on how to plan, structure and conduct information evening
  • General promotion tips
  • Media releases
  • Media release templates
  • Articles for local placements
  • Tips on SEO management
  • Generic PPT on NW – video clips embedded
  • Specific PPT’s – presentations to community clubs, fitness centres, bushwalking groups


To apply for Professional Membership or if you have any queries to the business packages on offer simply email Nordic Academy head office on or freecall 1300 791 740.